Accountants Harvey Smith and Company are not your stereotypical accountants. They give honest and helpful advice in a way people can understand – and they needed a new branding that reflected this.
The company plays an active part in its local community – sponsoring the local rugby team and helping to connect their own clients with each other where they spot a potential benefit.
Our creative solution was to design a flexible branding that told the story of what their company could offer as well as highlighting their wider social approach to business.
Alongside the new logotype, the strapline and colours change to describe its application, be it business, networking or sponsorship.