Sometimes a complete rebrand isn’t necessary – just updating the visual elements you already have and ensuring they are applied consistently can be enough to create a strong, fresh look to your communications.
On the strength of similar award-winning work, we were invited to pitch to Care for the Family – a national charity that supports family life – to rejuvenate their supporter magazine.
Through the process of creating an engaging and revitalised magazine which supports their fundraising activities, we were able to demonstrate how updating and refreshing the visual elements of their brand could bring benefits across the organisation. These have now been rolled out across all key areas of the charity’s communications, including appeals and fundraising campaigns, event display materials and their website.
An open working relationship where we were able to recommend ideas and they were honest about where improvements would make an impact, means their communications now reach their target audience. They are delighted the brand refresh now strongly supports successful fundraising initiatives in difficult economic times.